~ZIP exclusive collection is a major boost for quick commerce, and the brand expects it to positively impact the fashion industry~
Bengaluru, 17th November, 2025: NEWME today announced two significant updates to its quick-fashion service, NEWME Zip, making Bengaluru the first city in India to access round-the-clock delivery and an exclusive limited-edition fashion drop created only for ZIP users.
The 60-minute delivery service, which has grown steadily since its launch in Bengaluru, saw a sharp rise in late-night orders over the past few months. Many users asked if they could receive their outfits before stepping out the next morning — a pattern that kept repeating across ZIP's data and consumer feedback. In response, NEWME has extended ZIP to a 24x7 service in Bengaluru. All orders placed until 10 PM will now be delivered before 10 AM.
"Gen Z doesn't shop on a schedule. They browse at midnight, make plans at the last minute, and expect fashion to match their pace," said Sumit Jasoria, Co-Founder and CEO, NEWME. "We started seeing a lot of early-morning fashion urgency — people wanting a new outfit before college, work, or an event. Extending ZIP to 24x7 was the natural next step, and we've rebuilt parts of our ops to make it work sustainably."
To support the extended hours, NEWME has reworked its operational model using smart batching, dynamic routing, and intelligent allocation across its dark-store network. These updates aim to maintain delivery speed without pushing up operational costs — a common challenge in quick commerce.
Alongside the service expansion, NEWME has launched the first-ever ZIP Exclusive Collection, a limited-edition set of trend-forward designs released only on NEWME ZIP and available in very small quantities: 5 designs, 50 pieces each. The drop is rooted in a strong Gen Z insight — the desire to own statement pieces that feel personal, limited, and culturally relevant.
The collection is available only in Bengaluru for now, and NEWME says it will explore similar drops in other ZIP cities based on demand and relevance.
"With this drop, we wanted to celebrate the culture of our community — the thrill of owning something unique, and the excitement of getting it instantly," Jasoria added.
NEWME Zip currently offers over 1,500 styles for near-instant delivery and is part of the brand's broader strategy to build India's most responsive, youth-first fashion ecosystem.
About NEWME:
Founded in 2022 by Sumit Jasoria, Vinod Naik, Shivam Tripathi, and Himanshu Chaudhary, NEWME targets more than 500 Mn Gen Z customers in India and Southeast Asia. NEWME believes in the transformative power of technology to enhance designs and solve for accessibility and affordability in fashion. The brand genuinely celebrates the spirit of self-expression and individualism among youth and offers thousands of designs and trends to choose from every day. The carefully curated collection of trendsetting products, released weekly, aims to empower youthful, raw, and high-energy consumers, meeting their desire to be their 'NEWME' every day.
Posts
0 Comments