Maulikk Buch is a dynamic figure in the Indian media landscape, embodying the evolution from traditional journalism to digital innovation, public relations mastery, and esoteric spiritual pursuits. With over 25 years of experience, he has navigated the worlds of newsrooms, corporate communications, crisis management, and digital entrepreneurship, all while cultivating a profound interest in the occult and paranormal research. Born on June 3, 1979, in Ahmedabad, Gujarat, Buch's career reflects a relentless curiosity and adaptability, making him not just a veteran journalist but a strategist who bridges media, business, and mysticism. His portfolio includes owning hyperlocal digital news platforms, advising startups, and founding spiritual consulting ventures, positioning him as a key influencer in Gujarat's media ecosystem.
Early Life and Education
Raised in the vibrant cultural hub of Vadodara, Buch's inquisitive nature was evident from a young age. Influenced by tales of ancient rituals and spiritual phenomena shared within his family and community, he developed a fascination with the unseen forces that shape human experience. This blend of Gujarat's rich folklore and modern urban life laid the groundwork for his later explorations into spirituality and the occult.
Buch pursued higher education at the M.S. University of Baroda (now Maharaja Sayajirao University of Baroda) in Vadodara, where he honed his analytical and communicative skills. Fluent in English, Hindi, and Gujarati, he emerged with a strong foundation in storytelling and critical thinking—essential tools for his foray into journalism. His time in Vadodara, a city known for its artistic and intellectual heritage, deepened his connection to local narratives, which later fueled his hyperlocal media initiatives.
A Stellar Career in Journalism (1999–2010)
Buch's professional journey began in 1999 as a trainee reporter at Gujarat Samachar in Vadodara, marking the start of a prolific two-decade stint in print and broadcast media. Quickly rising through the ranks, he became a staff correspondent, covering beats as diverse as health, crime, education, and politics. His ability to uncover compelling stories and communicate complex issues with clarity earned him respect across Gujarat's media circles.
Over the years, Buch collaborated with some of India's most renowned media houses, including #Divya Bhaskar, #ETV, #DNA, #FinancialExpress, and #AhmedabadMirror. At Gujarat Samachar, he served as a key editorial voice, eventually ascending to Editor-in-Chief of GujaratSamachar.com, where he spearheaded the outlet's digital transformation. Under his leadership, the platform expanded its online reach, blending investigative reporting with multimedia content to engage a tech-savvy audience. His work during this period often delved into socio-political issues, earning accolades for its depth and impartiality.
Buch's journalistic ethos—rooted in ethical reporting and narrative innovation—set him apart. He excelled at distilling intricate events into accessible insights, a skill that foreshadowed his later roles in public relations and digital mentoring.
Transition to Public Relations and Crisis Management (2010 Onward)
In 2010, Buch pivoted from frontline journalism to the strategic realm of public relations, joining AdFactors PR as Chief of Gujarat operations. This move leveraged his media savvy to manage high-stakes communications for blue-chip clients. His portfolio included giants like Adani Enterprises and Vodafone, where he orchestrated media relations campaigns navigating regulatory scrutiny, corporate announcements, and reputational challenges.
As a crisis mitigation strategist, Buch excelled in high-pressure scenarios. He serviced major accounts in pharma, health, and finance, including Vadilal and Wagh Bakri, employing proactive storytelling to turn potential pitfalls into opportunities. His approach emphasized empathy, precision, and foresight—qualities honed in newsrooms but amplified in boardrooms. By 2015, he had founded Reopinion Media & Com Pvt Ltd (also associated with Reopinion Media), serving as CEO and Founder. This venture offered bespoke services in media communications, digital marketing, advertising, and promotion, catering to clients from startups to conglomerates.
Buch's PR acumen extends to digital marketing, where he advises on SEO, social media amplification, and content strategies. As a founding member of the Core Committee for the Digital Media Association, Gujarat—a body recognized by the Government of Gujarat—he has championed policies for ethical digital practices, mentorship programs, and industry standards, underscoring his commitment to fostering Gujarat's burgeoning media ecosystem.
Digital Media Entrepreneurship and Advisory Role
A pioneer in Gujarat's digital journalism space, Buch has founded and advised numerous online platforms, democratizing news access in an era of fragmented audiences. He owns and operates three hyperlocal news websites: TheAhmedabadBuzz.com, TheBarodian.com, and DailyGujarat.com. These portals focus on city-specific stories—from civic issues in Ahmedabad and Vadodara to statewide developments in Gujarat—delivering timely, community-driven content through blogs, videos, and interactive features.
As a founder advisor to several digital news media organizations, Buch provides strategic guidance on #monetization, #audience engagement, and tech integration. His vision emphasizes hyperlocal relevance, blending traditional reporting with social media savvy to build loyal readerships. Platforms like TheBarodian.com reflect his personal touch, often featuring his tech columns and social media mentorship insights.
Ventures into Spirituality and the Occult
Parallel to his professional achievements, Buch has immersed himself in spiritual exploration, dedicating over 30 years to researching Indian and Western occult traditions. This passion, sparked in childhood, evolved into a professional pursuit, positioning him as a prominent mystic and paranormal researcher in India. He views the paranormal not as superstition but as unexplained phenomena ripe for experiential inquiry, emphasizing positive energy and self-empowerment.
In 2023, Buch launched Urban AGHORI, a spiritual consulting firm that modernizes ancient practices for urban seekers. Drawing from Aghori traditions—known for their unconventional paths to enlightenment—the venture offers personalized services like ancient ritualistic solutions, mantra healing, Laal Kitab astrology consultations, Shabar mantras for protection, and healing with plants and semi-gemstones. Ethical and compassionate, Urban AGHORI tailors guidance to individual challenges, promoting holistic well-being.
Complementing this is AghoriStories.com, Buch's digital platform chronicling real-life mystic accounts, rituals, and philosophies. It demystifies practices of Aghori sadhus, Tantra, Vedic invocations, and Rudraksha meditations, while bridging Eastern and Western esotericism (e.g., parallels between Indian Tantra and Aleister Crowley's ceremonial magic). Through videos of fire ceremonies, Yagnas, and protective kavachs, Buch challenges stereotypes, portraying these traditions as tools for moksha (liberation) and positive vibes. His YouTube channel further amplifies this, featuring content on everything from Baglamukhi rituals to animal communication in spiritual contexts.
Buch's spiritual work intersects with his media career; he often weaves esoteric themes into journalistic narratives, as seen in his X posts promoting spiritual articles alongside political commentary.
Achievements, Recognition, and Personal Influence
Buch's contributions have garnered widespread recognition. As a NITI Aayog Atal Innovation mentor, he guides young entrepreneurs in media tech. His social media presence—spanning Instagram, X, and LinkedIn—positions him as an influencer, with over 900 X followers engaging his blend of news, tech tips, and mystic insights. Recent endeavors include tech columns, film promotions (e.g., the Gujarati dialect movie Kundalu), and advocacy on issues like air travel complaints.
A founding pillar of Gujarat's Digital Media Association, Buch's government-recognized role amplifies his impact on policy and education. His crisis management portfolio has safeguarded brands during scandals, while his digital platforms have amplified underrepresented voices.
Legacy and Outlook
At 46, Maulikk Buch continues to redefine boundaries, from news desks to ritual fires. His journey—from trainee reporter to PR visionary and spiritual guide—exemplifies resilience and reinvention. In a media world grappling with AI and misinformation, Buch's ethical compass and innovative spirit offer a blueprint for the future. Whether mentoring startups, consulting on crises, or unveiling occult mysteries, he remains a catalyst for growth, inviting others to explore life's deeper layers with curiosity and courage.
For those seeking his expertise, reach out via mbbuch@gmail.com or WhatsApp (9978338999). As Gujarat's media maven turns mystic, Buch's story is far from over—it's an ongoing ritual of revelation.
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